That explains why DEL MONTE's 89 model canneries are situated in the most favored spots of Nature - each location selected for its special fitness to produce certain products of finer flavor and finer quality than can be grown anywhere else.

It explains further why the California Packing Corporation owns and operates thousands of acres of the most highly developed orchards and gardens in these favored sections- why the specialists who prepare DEL MONTE Products have spent their lives in improving old varieties and propagating new ones to perfect DEL MONTE Quality - why, in short, they devote their most vigilant attention to every stage in the growth, harvest and preparation of DEL MONTE Products, from the planting of the seed until the perfectly flavored fruits and vegetables are ready to be served on your table.

Please do not confuse the delicious flavor of DEL MONTE California Canned Fruits with some varieties of fresh California fruit, which are necessarily picked green and allowed to ripen on their long journey to market. For DEL MONTE Fruits are always matured and sun-ripened on the tree. And they retain all the fine flavor and delicate bouquet that kindest Nature can impart, because they are "packed where they ripen the day they are picked".

That is why you will find DEL MONTE model kitchens in the richest pineapple-growing sections of far-off Hawaii - in the fertile California delta lands of the Sacramento river where grows the world's finest asparagus - in the finest peach orchards of the San Joaquin valley - among the famous apricot and prune orchards of the Santa Clara valley - in the raisin vineyards of Fresno - in Alaska, from whose cold, northern waters the choicest salmon are caught - as well as in all the other widely scattered locations where each particular variety develops its finest flavor and form.

And it is the same with DEL MONTE pears, plums, berries, cherries, grapes, beans, peas, tomatoes and all the other delicious varieties included in the DEL MONTE line. All are grown where they attain their finest flavors. In each is that delicious flavor preserved intact.

The DEL MONTE Label Your Guarantee of Quality-It is this strict adherence to an ideal established years ago, this painstaking attention to every detail in the preparation of the long line of DEL MONTE Products, that make the red DEL MONTE shield on the green can your absolute guarantee of finest quality in canned fruits, vegetables and other food products.

That is why America's millions of discriminating women are careful to specify DEL MONTE when they order canned foods from their grocers, and why so many grocers take pains to recommend DEL MONTE to their customers who want the best.

Recognition

In competition with leading brands from all parts of the world, DEL MONTE Products have received highest awards and diplomas at the world's greatest expositions, both at home and abroad, including the following: 1904 at the Louisiana Purchase Exposition, St. Louis, Missouri; 1906 at the Exposition Internationale d'Hygiene, Paris, France; 1909, Golden West Exposition, Earl's Court, London, England; 1911, Esposizione Internazionale della Industrie e del Lavaro, Turin, Italy; 1915, Panama California Exposition, San Diego, California; and 1915, Panama-Pacific International Exposition, San Francisco, California.