A few years ago, straying into a florists' establishment, the writer saw a copy of the Gardeners' Monthly on the table. Remarking that the magazine seemed to be a regular visitor, the reply was given that it was taken only for the sake of the advertisements. The florist, as he expressed it, "thought he knew his business without wasting time reading papers." We were surprised to learn recently that he had been lately a regular reader of the articles on steam heating, and that his immense houses will soon be warmed in that way. This is just what the publisher likes to hear. He offers no premiums - no extra inducements - for people to subscribe for the magazine, but to get out a work which every person who loves fruits or flowers feels he cannot afford to be without.