Onr readers are indebted to our extensive advertising patronage for the many excellent illustrations we are giving the public this year. We spend yearly upon the Magazine $2,000 more than we receive from subscriptions, and this sum has to he provided for from the advertising receipts. Hence we wish all readers who are interested in our well-doing, to please notice the advertisements, and, if writing, to mention the name of The Horticulturist as the Journal where they noticed them. In this way our patrons will feel encouraged to greater liberality and constancy, while our readers will get increased benefit in more illustrations and better matter.

It is customary for some to look upon the advertising or business part of the paper as so much waste matter, and the reader deprived of so much space that ought to be filled with reading matter. They do not reflect that more than one-half the papers of to-day owe their success directly to the help which their advertising patronage gives them, and if that was taken away many a worthy journal would be compelled to suspend. So we say it is the duty of our readers, who wish to see excellent journals devoted to special subjects well maintained, to encourage the advertisers and aid the Publisher as far as they can in giving due credit for his efforts.